#Walgreens key copy how to

Obsess over your customer’s feedback - Get feedback wherever and from whomever you can. As employees experience what the customer experiences, they are, in effect, mystery shopping for the company and can provide valuable real-time feedback.ĥ. Firsthand knowledge could lead them to create better customer service practices. They may experience what Pandey calls “break points,” where they experience frustration. They will learn how easy - or how hard - it is to do business with you. Encourage employees to be end users - This is a great way for employees to understand what it’s like to business with you. The result is a higher rate of customer adoption.Ĥ. The idea of “Refill by Scan” mentioned above is both easy to use and intuitive, making for a short learning curve.

#Walgreens key copy how to

For example, if you have to release a video to explain to customers how to use your app, it’s probably going to be too hard. Make sure that you are easy to do business with. Make it simple - Simple doesn’t always mean easy, but the customer wants and deserves both. And, Walgreens knows that it must keep innovating as competitors have similar technology, or are developing their own.ģ. Pandey said, “One customer said it was so much fun she wished she had more prescriptions to refill.” While this may seem like leading-edge technology, it can be compared to the ability to make a deposit at a bank by taking a picture of the check and using the bank’s app to make the deposit. Create killer experiences that resonate with customers, especially customers who like to take advantage of technology - A great example of this is “Refill by Scan.” The app allows the customer to refill a prescription by using the camera on a smartphone - in just 17 seconds.

Currently serving as, she says, “The key to elevating the 116-year old company’s $117 billion chain store experience from ho-hum to best-in-class is making sure you understand the technology, but to also keep your eye on the customer.”Ģ. But in addition, they have gracefully moved into the digital age, exploiting data and technology to create a better customer experience. They have used customer service as a strategy to build customer loyalty, as their competitors have. They are sharp retailers operating in a tough, competitive environment. I’ve demonstrated a high degree of customer loyalty to them, and in return, they have given my family good service and value over the years.Īs “friendly” as their tagline is, it’s not just being friendly that has gotten them this far. Growing up, there was always one just down the street, and there still is for me today. I have been going to Walgreens since I was a little boy.